{"id":536,"date":"2025-08-11T19:35:53","date_gmt":"2025-08-11T19:35:53","guid":{"rendered":"https:\/\/jcastells.com\/writing\/?page_id=536"},"modified":"2025-08-11T22:51:23","modified_gmt":"2025-08-11T22:51:23","slug":"tricentis-digital-ads","status":"publish","type":"page","link":"https:\/\/jcastells.com\/writing\/tricentis-digital-ads\/","title":{"rendered":"Tricentis Digital Ads"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_video_mp4=”off” global_colors_info=”{}”][et_pb_fullwidth_header title=”Digital Ads” subhead=”Over 8 years of writing and designing content for global B2B Saas company” _builder_version=”4.27.4″ _module_preset=”default” subhead_font_size=”20px” background_color=”rgba(0,47,104,0.48)” background_video_mp4=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/Tricentis-hero-1.mp4″ custom_padding=”9vw||9vw||true|false” custom_css_free_form=”selector::before {|| content: %22%22;|| display: block;|| position: absolute;|| top: 0;|| left: 0;|| width: 100%;|| height: 100%;|| background-color: rgba(0, 0, 0, 0.7);|| z-index: 1;||}” global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n
\n

Client<\/strong><\/p>\n

Tricentis<\/p>\n<\/td>\n

\n

Role<\/strong><\/p>\n

Lead Creative, Copywriter, Designer<\/p>\n<\/td>\n

\n

Timeline<\/strong><\/p>\n

2017 – present<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”70.7%” custom_padding=”|||19px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” width=”98.3%” global_colors_info=”{}”]<\/p>\n

Overview<\/h3>\n

I began a professional relationship with Tricentis as a contractor in 2017, mainly doing graphic design and illustration work. In the years since I have worked on most aspects of their marketing efforts including video, animation, event booth design, and all sorts of collateral design. Since 2022 I have also contributed copy to dozens and dozens of digital ads for several of their products. Here are but a few examples.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”69.1%” custom_padding=”|||0px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb content_max_width=”999px” _builder_version=”4.27.4″ _module_preset=”default” header_text_color=”#FFFFFF” body_text_color=”#FFFFFF” background_color=”#000000″ background_layout=”dark” custom_padding=”20px|||15px|false|false” border_radii=”on|9px|9px|9px|9px” global_colors_info=”{%22gcid-heading-color%22:%91%22header_text_color%22%93,%22gcid-primary-color%22:%91%22body_link_text_color%22,%22icon_color%22,%22body_link_text_color%22,%22icon_color%22%93}”]<\/p>\n

Challenges<\/h2>\n
    \n
  • Navigate changes to brand and brand voice through 3 different CMOs, a full rebrand and two soft rebrands<\/li>\n
  • Balance two voices: one that speaks to C-suite and one that speaks to devs<\/li>\n<\/ul>\n

    [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”62px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||5px||false|false” global_colors_info=”{}”]<\/p>\n

    Results<\/h2>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/ASK01AD04.jpg” alt=”Tricentis Digital Ad” title_text=”Tricentis Digital Ad” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/LiveCompare-032023-Ad1-1200×1200-1.png” alt=”Tricentis Digital Ad” title_text=”Tricentis Digital Ad” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/DI-Q2-Ad2-1200×1200-1.png” title_text=”DI Q2 Ad2 1200×1200″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/LiveCompare-032023-Ad3-1200×1200-1.png” alt=”Tricentis Digital Ad” title_text=”LiveCompare 032023 Ad3 1200×1200″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/NeoLoad-032023-Ad1-1200×1200-generic.png” alt=”Tricentis Digital Ad” title_text=”NeoLoad 032023 Ad1 1200×1200 generic” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/LiveCompare-032023-Ad2-1200×1200-1.png” alt=”Tricentis Digital Ad” title_text=”LiveCompare 032023 Ad2 1200×1200″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/qTest-032023-Ad3-1200×1200-1.png” title_text=”qTest 032023 Ad3 1200×1200″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/NeoLoad-032023-Ad2-1200×1200-generic.png” alt=”Tricentis Digital Ad” title_text=”NeoLoad 032023 Ad2 1200×1200 generic” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/qTest-032023-Ad2-1200×1200-1.png” alt=”Tricentis Digital Ad” title_text=”qTest 032023 Ad2 1200×1200″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/Testim-Q2-Ad2-1080×1080-1.jpg” alt=”Tricentis Digital Ad” title_text=”Testim Q2 Ad2 1080×1080″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/qTest-032023-Ad1-1200×1200-1.png” title_text=”qTest 032023 Ad1 1200×1200″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/NeoLoad-032023-Ad3-1200×1200-1.png” alt=”Tricentis Digital Ad” title_text=”NeoLoad 032023 Ad3 1200×1200″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src_webm=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/ASK02_AD03_1200x1200.mp4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src_webm=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/ASK03_AD02_1200x1200.mp4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”11px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Kira Mondrus-Moyal” job_title=”SVP Global Marketing” company_name=”Tricentis” portrait_url=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/06\/Kira.jpeg” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    “Jordi has been a massive help to me over the years, transforming my abstract ideas into engaging copy and visuals. The output is engaging, professional, and did a great job of storytelling. I appreciate his responsiveness, listening skills, and ability to deliver on time and on budget.”<\/p>\n

    [\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(0,0,0,0.05)” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Faith and Liberty Trail App” image=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/flt-hero.jpg” alt=”Faith and Liberty Trail App” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Copywriting, Content Strategy<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Strawinski & Stout website” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ4OSJ9fQ==@” image=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/SS-project-hero.jpg” alt=”Strawinski & Stout Project” _builder_version=”4.27.4″ _dynamic_attributes=”url,link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ4OSJ9fQ==@” global_colors_info=”{}”]<\/p>\n

    Copywriting<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Scripting, Screenwriting” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU3MSJ9fQ==@” image=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/writing-hero-scaled.jpg” alt=”Tricentis Digital Ads” _builder_version=”4.27.4″ _dynamic_attributes=”url,link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU3MSJ9fQ==@” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

    Creative writing and more<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      Client Tricentis Role Lead Creative, Copywriter, Designer Timeline 2017 – present Overview I began a professional relationship with Tricentis as a contractor in 2017, mainly doing graphic design and illustration work. In the years since I have worked on most aspects of their marketing efforts including video, animation, event booth design, and all sorts […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-536","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jcastells.com\/writing\/wp-json\/wp\/v2\/pages\/536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jcastells.com\/writing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jcastells.com\/writing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jcastells.com\/writing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jcastells.com\/writing\/wp-json\/wp\/v2\/comments?post=536"}],"version-history":[{"count":7,"href":"https:\/\/jcastells.com\/writing\/wp-json\/wp\/v2\/pages\/536\/revisions"}],"predecessor-version":[{"id":601,"href":"https:\/\/jcastells.com\/writing\/wp-json\/wp\/v2\/pages\/536\/revisions\/601"}],"wp:attachment":[{"href":"https:\/\/jcastells.com\/writing\/wp-json\/wp\/v2\/media?parent=536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}