{"id":508,"date":"2025-08-11T17:50:16","date_gmt":"2025-08-11T17:50:16","guid":{"rendered":"https:\/\/jcastells.com\/writing\/?page_id=508"},"modified":"2025-08-11T22:50:43","modified_gmt":"2025-08-11T22:50:43","slug":"faith-and-liberty-trail-app","status":"publish","type":"page","link":"https:\/\/jcastells.com\/writing\/faith-and-liberty-trail-app\/","title":{"rendered":"Faith and Liberty Trail App"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” background_enable_video_mp4=”off” global_colors_info=”{}”][et_pb_fullwidth_header title=”Faith and Liberty Trail App” subhead=”Gold Davey Award-winning app with interactive walking trails detailing historic Philadelphia sites and events” _builder_version=”4.27.4″ _module_preset=”default” subhead_font_size=”20px” background_color=”rgba(0,0,0,0.75)” background_video_mp4=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/Faith-Liberty-Trail-promo-video.mp4″ custom_padding=”9vw||9vw||true|false” custom_css_free_form=”selector::before {|| content: %22%22;|| display: block;|| position: absolute;|| top: 0;|| left: 0;|| width: 100%;|| height: 100%;|| background-color: rgba(0, 0, 0, 0.7);|| z-index: 1;||}” global_colors_info=”{}”]<\/p>\n

 <\/p>\n\n\n\n
\n

Client<\/strong><\/p>\n

Superfriendly, American Bible Society<\/p>\n<\/td>\n

\n

Role<\/strong><\/p>\n

Copywriter, Content Strategist<\/p>\n<\/td>\n

\n

Timeline<\/strong><\/p>\n

2021<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

[\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”70.7%” custom_padding=”|||19px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” width=”98.3%” global_colors_info=”{}”]<\/p>\n

Overview<\/h3>\n

In 2021 I was drafted by Superfriendly to join their team as a copywriter, since their work with the Faith & Liberty Center had expanded to include an inteactive trail app. They had encountered some blocks on the client side for copy and needed someone to jump in and be able to write the stories behind the trails.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”69.1%” custom_padding=”|||0px||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb content_max_width=”1000px” _builder_version=”4.27.4″ _module_preset=”default” header_text_color=”#FFFFFF” body_text_color=”#FFFFFF” background_color=”#000000″ background_layout=”dark” custom_padding=”20px|||15px|false|false” border_radii=”on|9px|9px|9px|9px” global_colors_info=”{%22gcid-heading-color%22:%91%22header_text_color%22%93,%22gcid-primary-color%22:%91%22body_link_text_color%22,%22icon_color%22,%22body_link_text_color%22,%22icon_color%22%93}”]<\/p>\n

Challenges<\/h2>\n
    \n
  • A short timeline to define a series of walkable trails, including historical research for markers<\/li>\n
  • Same short timeline to write a short story behind the trail incorporating the thematics, landmarks and historic characters involved<\/li>\n
  • Reconciling the work with the client once their internal blockers were smoothed out<\/li>\n<\/ul>\n

    [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” width=”68.7%” custom_margin=”32px|auto||auto||” custom_padding=”9px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” width=”98.3%” custom_margin=”||51px||false|false” global_colors_info=”{}”]<\/p>\n

    Solutions<\/h3>\n

    Working closely with the CD and the Project Lead, we quickly defined twelve subjects that would serve as the basis for the trails, spanning subjects like the founding of the United States of America, Abolitionism, past epidemics and more. I then dove into a what felt like a graduate degree in History to define the landmarks that would form part of the trails and write a cohesive story that users could read as they experienced the trail, along with blurbs for every character and landmark featured.\u00a0<\/p>\n

    [\/et_pb_text][et_pb_image src=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/Trail-app-1.png” alt=”Trail app 1″ title_text=”Trail app 1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/FLT-app-2-scaled.png” alt=”Faith and Liberty Trail App 2″ title_text=”Faith and Liberty Trail App 2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”62px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||5px||false|false” global_colors_info=”{}”]<\/p>\n

    Result<\/h2>\n

    [\/et_pb_text][et_pb_image src=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/flt-hero.jpg” alt=”Faith and Liberty Trail App” title_text=”Faith and Liberty Trail App” url=”https:\/\/web.archive.org\/web\/20240301064833\/https:\/\/www.faithandlibertytrail.org\/” url_new_window=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    Awards<\/h1>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-11-at-2.55.29-PM.png” alt=”Award 1″ title_text=”Award 1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-11-at-2.57.06-PM-scaled.png” alt=”Award 2″ title_text=”Award 2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”11px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Dan Mall” job_title=”Former CEO” company_name=”SuperFriendly” portrait_url=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/dan-mall.jpg” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

    “Jordi turned out to be the perfect writer to bring on this project when we needed someone skilled in storytelling, with Content Strategy experience and able to knock out the stories in a tight timeline.”<\/p>\n

    [\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”rgba(0,0,0,0.05)” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Strawinski & Stout website” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ4OSJ9fQ==@” image=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/SS-project-hero.jpg” alt=”Strawinski & Stout Project” _builder_version=”4.27.4″ _dynamic_attributes=”url,link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ4OSJ9fQ==@” global_colors_info=”{}”]<\/p>\n

    Copywriting<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Tricentis Digital Ads” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUzNiJ9fQ==@” image=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/Tri-digital-ads-hero-scaled.jpg” alt=”Tricentis Digital Ads” _builder_version=”4.27.4″ _dynamic_attributes=”url,link_option_url” _module_preset=”default” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUzNiJ9fQ==@” global_colors_info=”{}”]<\/p>\n

    Copywriting, Creative Direction, Design<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Scripting, Screenwriting” image=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/writing-hero-scaled.jpg” alt=”Tricentis Digital Ads” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” title_text=”writing hero” sticky_enabled=”0″ url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU3MSJ9fQ==@” _dynamic_attributes=”url,link_option_url” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU3MSJ9fQ==@”]<\/p>\n

    Creative writing and more<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

      Client Superfriendly, American Bible Society Role Copywriter, Content Strategist Timeline 2021 Overview In 2021 I was drafted by Superfriendly to join their team as a copywriter, since their work with the Faith & Liberty Center had expanded to include an inteactive trail app. They had encountered some blocks on the client side for copy […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-508","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jcastells.com\/writing\/wp-json\/wp\/v2\/pages\/508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jcastells.com\/writing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jcastells.com\/writing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jcastells.com\/writing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jcastells.com\/writing\/wp-json\/wp\/v2\/comments?post=508"}],"version-history":[{"count":12,"href":"https:\/\/jcastells.com\/writing\/wp-json\/wp\/v2\/pages\/508\/revisions"}],"predecessor-version":[{"id":600,"href":"https:\/\/jcastells.com\/writing\/wp-json\/wp\/v2\/pages\/508\/revisions\/600"}],"wp:attachment":[{"href":"https:\/\/jcastells.com\/writing\/wp-json\/wp\/v2\/media?parent=508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}