{"id":134,"date":"2025-06-23T20:07:05","date_gmt":"2025-06-23T20:07:05","guid":{"rendered":"http:\/\/jcastells.com\/?page_id=134"},"modified":"2025-08-12T17:36:51","modified_gmt":"2025-08-12T17:36:51","slug":"home","status":"publish","type":"page","link":"https:\/\/jcastells.com\/writing\/","title":{"rendered":"Home"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_menu _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_menu][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”||0px||false|false” custom_padding=”||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_margin_tablet=”0px||||false|false” custom_margin_phone=”0px||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px|||0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_team_member name=”Jordi Castells ” position=”Copywriter, Content Strategist, Lead Creative” image_url=”http:\/\/jcastells.com\/wp-content\/uploads\/2025\/06\/jordiheadshot-2.png” linkedin_url=”www.linkedin.com\/in\/jordicastellse” image_url_tablet=”http:\/\/jcastells.com\/wp-content\/uploads\/2025\/06\/jordiheadshot-2.png” image_url_phone=”http:\/\/jcastells.com\/wp-content\/uploads\/2025\/06\/jordiheadshot-2.png” image_url_last_edited=”on|desktop” _builder_version=”4.27.4″ _module_preset=”29ecc1d9-a705-40fa-b3f8-5c9482cd47fc” header_letter_spacing=”-0.7px” position_letter_spacing=”0.2px” position_line_height=”1em” text_orientation=”left” link_option_url=”#about” custom_css_free_form=”img {|| max-width: 122px;|| height: auto;||}||” custom_css_member_image=” max-width: 122px;|| height: auto;||\t\tfloat: left;||\t\tmargin-right: 2em;||||” custom_css_member_description=”padding-top: 2em;” border_radii_image=”on|0px|0px|0px|0px” global_colors_info=”{}”][\/et_pb_team_member][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”3_4,1_4″ _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”3_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_cta title=”Award-winning copywriter who makes brands sound as good as they are” button_url=”#about” button_text=”More About Me” _builder_version=”4.27.4″ _module_preset=”default” header_font_size=”34px” header_letter_spacing=”-0.8px” header_line_height=”1.5em” button_icon=”$||divi||400″ button_icon_color=”#b322ae” button_on_hover=”off” button_alignment=”left” text_orientation=”left” background_layout=”light” width=”100%” custom_padding=”|0px||0px|false|false” link_option_url=”#about” button_text_size_tablet=”” button_text_size_phone=”” button_text_size_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Projects<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” min_height=”890.1px” custom_padding=”8px|||||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Strawinski & Stout Website” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ4OSJ9fQ==@” image=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/SS-project-hero.jpg” alt=”Strawinski & Stout Project” image_icon_width=”100%” _builder_version=”4.27.4″ _dynamic_attributes=”url,link_option_url” _module_preset=”default” body_line_height=”1em” transform_scale=”102%|102%” custom_margin=”||75px|||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjQ4OSJ9fQ==@” custom_css_blurb_image=”img {|| max-width: 100%;|| height: auto;||}” global_colors_info=”{}” transform_styles__hover_enabled=”on|desktop” transform_scale__hover_enabled=”on|desktop” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_scale__hover=”102%|102%”]<\/p>\n

Client: Strawinski & Stout<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Digital Ads: Copy and Design” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUzNiJ9fQ==@” image=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/Tri-digital-ads-hero-scaled.jpg” alt=”Tricentis Digital Ads” image_icon_width=”100%” _builder_version=”4.27.4″ _dynamic_attributes=”url,link_option_url” _module_preset=”default” body_line_height=”1em” transform_scale=”102%|102%” custom_margin=”||75px|||” hover_enabled=”0″ custom_css_blurb_image=”img {|| max-width: 100%;|| height: auto;||}” global_colors_info=”{}” transform_styles__hover_enabled=”on|desktop” transform_scale__hover_enabled=”on|desktop” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_scale__hover=”102%|102%” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUzNiJ9fQ==@” sticky_enabled=”0″]<\/p>\n

Client: Tricentis<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Faith & Liberty Trail App” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUwOCJ9fQ==@” image=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/flt-hero2.jpg” alt=”Faith and Liberty Trail App” image_icon_width=”100%” _builder_version=”4.27.4″ _dynamic_attributes=”url,link_option_url” _module_preset=”default” body_line_height=”1em” transform_scale=”102%|102%” custom_margin=”||75px|||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUwOCJ9fQ==@” hover_enabled=”0″ custom_css_blurb_image=”img {|| max-width: 100%;|| height: auto;||}” global_colors_info=”{}” transform_styles__hover_enabled=”on|desktop” transform_scale__hover_enabled=”on|desktop” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_scale__hover=”102%|102%” title_text=”Faith and Liberty Trail App” sticky_enabled=”0″]<\/p>\n

Client: American Bible Society<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=”Explainer videos and screenplays” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU3MSJ9fQ==@” image=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/writing-hero-scaled.jpg” alt=”Faith and Liberty Trail App” image_icon_width=”100%” _builder_version=”4.27.4″ _dynamic_attributes=”url,link_option_url” _module_preset=”default” body_line_height=”1em” transform_scale=”102%|102%” custom_margin=”||75px|||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjU3MSJ9fQ==@” custom_css_blurb_image=”img {|| max-width: 100%;|| height: auto;||}” global_colors_info=”{}” transform_styles__hover_enabled=”on|desktop” transform_scale__hover_enabled=”on|desktop” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_scale__hover=”102%|102%”]<\/p>\n

Clients: Various<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#000000″ custom_padding=”6px||13px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”24px” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

SOME SHOTS OF MY WORK\u00a0<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/jcastells.com\/wp-content\/uploads\/2025\/06\/shots-carousel-good_0007_Ricoh-TM-labels.jpg” alt=”Ricoh Tight Mandrel Labels snapshot” title_text=”Still from Ricoh’s Tight Mandrel Labels animated explainer” show_in_lightbox=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|0px|||false|false” custom_padding=”|0px|2px||false|false” global_colors_info=”{}” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_scale__hover=”102%|102%”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/jcastells.com\/wp-content\/uploads\/2025\/06\/shots-carousel-good_0011_Tricentis-ask-AI-launch.jpg” alt=”Digital Ad for Tricentis Launch of in-product AI assistant ” title_text=”Digital Ad for Tricentis Launch of in-product AI assistant ” show_in_lightbox=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/jcastells.com\/wp-content\/uploads\/2025\/06\/shots-carousel-good_0008_tri-icons.jpg” alt=”Tricentis Icon Library System” title_text=”Tricentis Icon Library System” show_in_lightbox=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/jcastells.com\/wp-content\/uploads\/2025\/06\/shots-carousel-good_0010_Tricentis-LiveCompare-digital-ad.jpg” alt=”Tricentis LiveCompare digital ad” title_text=”Tricentis LiveCompare digital ad” show_in_lightbox=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/jcastells.com\/wp-content\/uploads\/2025\/06\/shots-carousel-good_0009_Tricentis-Data-Integrity-ebook-.jpg” alt=”Tricentis Data Integrity ebook page snippet” title_text=”Tricentis Data Integrity ebook page snippet” show_in_lightbox=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/jcastells.com\/wp-content\/uploads\/2025\/06\/shots-carousel-good_0002_Elliptic-sanctions-video.jpg” alt=”Elliptic Cryptocurrency Sanctions video Still” title_text=”Elliptic Cryptocurrency Sanctions video Still” show_in_lightbox=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/jcastells.com\/wp-content\/uploads\/2025\/06\/shots-carousel-good_0006_Scylla-MSS-2025.jpg” alt=”ScyllaDB Monster Scale Summit 25 animated bumper still” title_text=”ScyllaDB Monster Scale Summit 25 animated bumper still” show_in_lightbox=”on” _builder_version=”4.27.4″ _module_preset=”default” custom_margin=”|0px|||false|false” custom_padding=”|0px|2px||false|false” global_colors_info=”{}” transform_styles__hover_enabled=”on|hover” transform_scale__hover_enabled=”on|hover” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_scale__hover=”102%|102%”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/jcastells.com\/wp-content\/uploads\/2025\/06\/shots-carousel-good_0005_Mr-Bear-Pg-13.jpg” alt=”Page snippet from illustrated children’s book %22Pancakes with Mr. Bear%22″ title_text=”Page snippet from illustrated children’s book %22Pancakes with Mr. Bear%22″ show_in_lightbox=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/jcastells.com\/wp-content\/uploads\/2025\/06\/shots-carousel-good_0004_Ricoh-llnerless-labels-video.jpg” alt=”sill from Ricoh’s Clear Label animated explainer” title_text=”sill from Ricoh’s Clear Label animated explainer” show_in_lightbox=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/jcastells.com\/wp-content\/uploads\/2025\/06\/shots-carousel-good_0001_Keyfactor-inventory-video.jpg” alt=”still from Keyfactor inventory animated explainer video” title_text=”still from Keyfactor inventory animated explainer video” show_in_lightbox=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/jcastells.com\/wp-content\/uploads\/2025\/06\/shots-carousel-good_0000_Kobiton-Overview-vid.jpg” alt=”still from Kobiton’s platform explainer video” title_text=”still from Kobiton’s platform explainer video” show_in_lightbox=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/jcastells.com\/wp-content\/uploads\/2025\/06\/shots-carousel-good_0003_Healthcare-in-America-tinmeline.jpg” alt=”still from Healthcare in America timeline animated explainer video with OfCourse Works” title_text=”still from Healthcare in America timeline animated explainer video with OfCourse Works” show_in_lightbox=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” module_id=”about” _builder_version=”4.27.4″ _module_preset=”default” background_image=”https:\/\/jcastells.com\/wp-content\/uploads\/2025\/06\/aboutmehero1.png” background_size=”initial” background_position=”top_center” height=”670px” custom_padding=”114px||303px|||” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”12px||22px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”62.1%” custom_margin=”39px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Some clients I’ve worked with<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ _builder_version=”4.27.4″ _module_preset=”default” width=”62.1%” custom_margin=”-20px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/jcastells.com\/wp-content\/uploads\/2025\/06\/tricentis-logo-for-site.png” alt=”Tricentis Logo” title_text=”Tricentis Logo” align=”center” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/jcastells.com\/wp-content\/uploads\/2025\/06\/pfizer.png” alt=”Pfizer” title_text=”pfizer” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/jcastells.com\/wp-content\/uploads\/2025\/06\/coke-logo-for-site.png” title_text=”coke logo for site” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/jcastells.com\/wp-content\/uploads\/2025\/06\/keyfactor-logo-for-site.png” alt=”keyfactor” title_text=”keyfactor” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”http:\/\/jcastells.com\/wp-content\/uploads\/2025\/06\/Gravitee.png” alt=”Gravitee” title_text=”Gravitee” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”#about” _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”11px||5px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” width=”63.3%” custom_padding=”||9px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Hello, my name is Jordi. I’m an award-winning copywriter, content strategist, and creative lead. I’m currently putting these skills to work at my boutique agency Tonalli Media.<\/p>\n

In my 15+ years of experience, I’ve specialized in turning ideas into compelling stories that connect with audiences and get results. From award-winning app copy (Gold Davey Award) to law firm websites to B2B campaigns, I’ve written for diverse industries while maintaining consistent brand voices across global touchpoints. My bilingual and bicultural background (English and Spanish) helps me communicate with diverse audiences, and my motion design experience means I understand how copy works with visuals.<\/p>\n

My spare time is devoted to my family, playing music and performing live, collecting comic books and records, writing TV pilots and screenplays (selected for SXSW 2018), and trying to keep up with new videogames.<\/p>\n

Over the years, I’ve created compelling copy for major clients including Strawinski & Stout Law Firm, Amazon Publishing, Tricentis, Pfizer, L.A. Times, Coca Cola, and Home Depot. My passion for storytelling leads me to constant growth and learning, whether it’s through screenwriting, copywriting, or visual content creation.<\/p>\n

I live in Atlanta, GA with my wife, two sons and my pup Sid Vicious.<\/p>\n

.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”14px||6px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Awards<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Golden Davey 2021″ url=”https:\/\/daveyawards.com\/winners-area\/gallery\/?event=1048&award=99&type=36&id=322833″ url_new_window=”on” image=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/Screenshot-2025-08-11-at-2.57.06-PM-scaled.png” alt=”Award 2″ image_icon_width=”178%” content_max_width=”735px” _builder_version=”4.27.4″ _module_preset=”default” body_line_height=”1em” transform_scale=”102%|102%” link_option_url=”https:\/\/daveyawards.com\/winners-area\/gallery\/?event=1048&award=99&type=36&id=322833″ link_option_url_new_window=”on” custom_css_blurb_image=”img {|| max-width: 100%;|| height: auto;||}” global_colors_info=”{}” transform_styles__hover_enabled=”on|desktop” transform_scale__hover_enabled=”on|desktop” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_scale__hover=”102%|102%”]<\/p>\n

Faith and Liberty Trail App
Role: Copywriter, Content Strategist<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”14px||6px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Published Work<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”A Lupita Le Gustaba Planchar” url=”https:\/\/www.amazon.com\/LUPITA-GUSTABA-PLANCHAR-LAURA-ESQUIVEL\/dp\/6073181043\/ref=sr_1_2?crid=14OY8JX5CIQ66&dib=eyJ2IjoiMSJ9.wbjEPplq0oi0OIhVIRz0gAUA3it4R6u0VlpMFWbdKEr1-k7dV6tKk0hTMocYHtnZ.28mpiWbGp_xmtwaEWXySQg31uUpTnI1e0pc_TDGq_Kw&dib_tag=se&keywords=a+lupita+le+gustaba+planchar&qid=1755020157&sprefix=a+lupita%2Caps%2C109&sr=8-2″ url_new_window=”on” image=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/Graphic-Novel-case-study-thumb.jpg” alt=”Award 2″ image_icon_width=”178%” content_max_width=”735px” _builder_version=”4.27.4″ _module_preset=”default” body_line_height=”1em” transform_scale=”102%|102%” link_option_url=”https:\/\/www.amazon.com\/LUPITA-GUSTABA-PLANCHAR-LAURA-ESQUIVEL\/dp\/6073181043\/ref=sr_1_2?crid=14OY8JX5CIQ66&dib=eyJ2IjoiMSJ9.wbjEPplq0oi0OIhVIRz0gAUA3it4R6u0VlpMFWbdKEr1-k7dV6tKk0hTMocYHtnZ.28mpiWbGp_xmtwaEWXySQg31uUpTnI1e0pc_TDGq_Kw&dib_tag=se&keywords=a+lupita+le+gustaba+planchar&qid=1755020157&sprefix=a+lupita%2Caps%2C109&sr=8-2″ link_option_url_new_window=”on” hover_enabled=”0″ custom_css_blurb_image=”img {|| max-width: 100%;|| height: auto;||}” global_colors_info=”{}” transform_styles__hover_enabled=”on|desktop” transform_scale__hover_enabled=”on|desktop” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_scale__hover=”102%|102%” sticky_enabled=”0″]<\/p>\n

Graphic Novel
Grijalbo, 2018<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Pancakes with Mr. Bear” url=”https:\/\/www.amazon.com\/Pancakes-Mr-Bear-Ryan-Yackel\/dp\/B0CD13RLH4″ url_new_window=”on” image=”https:\/\/jcastells.com\/writing\/wp-content\/uploads\/2025\/08\/Pancakes-with-Mr-Bear-cover-scaled.jpg” alt=”Award 2″ image_icon_width=”178%” content_max_width=”735px” _builder_version=”4.27.4″ _module_preset=”default” body_line_height=”1em” transform_scale=”102%|102%” link_option_url=”https:\/\/www.amazon.com\/Pancakes-Mr-Bear-Ryan-Yackel\/dp\/B0CD13RLH4″ link_option_url_new_window=”on” custom_css_blurb_image=”img {|| max-width: 100%;|| height: auto;||}” global_colors_info=”{}” transform_styles__hover_enabled=”on|desktop” transform_scale__hover_enabled=”on|desktop” transform_translate__hover_enabled=”on|desktop” transform_rotate__hover_enabled=”on|desktop” transform_skew__hover_enabled=”on|desktop” transform_origin__hover_enabled=”on|desktop” transform_scale__hover=”102%|102%”]<\/p>\n

Children’s Book
Amazon, 2023<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”13px|||||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

\u200b<\/p>\n

My door is always open for new opportunities, so come say hi and let\u2019s chat about working together.<\/h3>\n

[\/et_pb_text][et_pb_button button_url=”mailto:%20jordi@tonalli.media” url_new_window=”on” button_text=”Say hi jordi@tonalli.media” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][et_pb_button button_url=”https:\/\/www.linkedin.com\/in\/jordicastellse\/” url_new_window=”on” button_text=”Connect with me on linkedin” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

ProjectsClient: Strawinski & StoutClient: TricentisClient: American Bible SocietyClients: VariousSOME SHOTS OF MY WORK\u00a0Some clients I’ve worked withHello, my name is Jordi. I’m an award-winning copywriter, content strategist, and creative lead. I’m currently putting these skills to work at my boutique agency Tonalli Media. In my 15+ years of experience, I’ve specialized in turning ideas into […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-template-blank.php","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-134","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/jcastells.com\/writing\/wp-json\/wp\/v2\/pages\/134","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jcastells.com\/writing\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/jcastells.com\/writing\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/jcastells.com\/writing\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jcastells.com\/writing\/wp-json\/wp\/v2\/comments?post=134"}],"version-history":[{"count":19,"href":"https:\/\/jcastells.com\/writing\/wp-json\/wp\/v2\/pages\/134\/revisions"}],"predecessor-version":[{"id":608,"href":"https:\/\/jcastells.com\/writing\/wp-json\/wp\/v2\/pages\/134\/revisions\/608"}],"wp:attachment":[{"href":"https:\/\/jcastells.com\/writing\/wp-json\/wp\/v2\/media?parent=134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}