Jordi Castells

Jordi Castells

Copywriter, Content Strategist, Lead Creative

Award-winning copywriter who makes brands sound as good as they are

Projects

Strawinski & Stout Project

Strawinski & Stout Website

Client: Strawinski & Stout

Tricentis Digital Ads

Digital Ads: Copy and Design

Client: Tricentis

Faith and Liberty Trail App

Faith & Liberty Trail App

Client: American Bible Society

SOME SHOTS OF MY WORK 

Ricoh Tight Mandrel Labels snapshot
Digital Ad for Tricentis Launch of in-product AI assistant
Tricentis Icon Library System
Tricentis LiveCompare digital ad
Tricentis Data Integrity ebook page snippet
Elliptic Cryptocurrency Sanctions video Still
ScyllaDB Monster Scale Summit 25 animated bumper still
Page snippet from illustrated children's book "Pancakes with Mr. Bear"
sill from Ricoh's Clear Label animated explainer
still from Keyfactor inventory animated explainer video
still from Kobiton's platform explainer video
still from Healthcare in America timeline animated explainer video with OfCourse Works

Some clients I’ve worked with

Tricentis Logo
Pfizer
keyfactor
Gravitee

Hello, my name is Jordi. I’m an award-winning copywriter, content strategist, and creative lead. I’m currently putting these skills to work at my boutique agency Tonalli Media.

In my 15+ years of experience, I’ve specialized in turning ideas into compelling stories that connect with audiences and get results. From award-winning app copy (Gold Davey Award) to law firm websites to B2B campaigns, I’ve written for diverse industries while maintaining consistent brand voices across global touchpoints. My bilingual and bicultural background (English and Spanish) helps me communicate with diverse audiences, and my motion design experience means I understand how copy works with visuals.

My spare time is devoted to my family, playing music and performing live, collecting comic books and records, writing TV pilots and screenplays (selected for SXSW 2018), and trying to keep up with new videogames.

Over the years, I’ve created compelling copy for major clients including Strawinski & Stout Law Firm, Amazon Publishing, Tricentis, Pfizer, L.A. Times, Coca Cola, and Home Depot. My passion for storytelling leads me to constant growth and learning, whether it’s through screenwriting, copywriting, or visual content creation.

I live in Atlanta, GA with my wife, two sons and my pup Sid Vicious.

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Awards

Award 2

Golden Davey 2021

Faith and Liberty Trail App
Role: Copywriter, Content Strategist

Published Work

Award 2

A Lupita Le Gustaba Planchar

Graphic Novel
Grijalbo, 2018

Award 2

Pancakes with Mr. Bear

Children’s Book
Amazon, 2023