
Jordi Castells
Copywriter, Content Strategist, Lead Creative
Award-winning copywriter who makes brands sound as good as they are
Projects
Strawinski & Stout Website
Client: Strawinski & Stout
Digital Ads: Copy and Design
Client: Tricentis
Faith & Liberty Trail App
Client: American Bible Society
Explainer videos and screenplays
Clients: Various
Some clients I’ve worked with
Hello, my name is Jordi. I’m an award-winning copywriter, content strategist, and creative lead. I’m currently putting these skills to work at my boutique agency Tonalli Media.
In my 15+ years of experience, I’ve specialized in turning ideas into compelling stories that connect with audiences and get results. From award-winning app copy (Gold Davey Award) to law firm websites to B2B campaigns, I’ve written for diverse industries while maintaining consistent brand voices across global touchpoints. My bilingual and bicultural background (English and Spanish) helps me communicate with diverse audiences, and my motion design experience means I understand how copy works with visuals.
My spare time is devoted to my family, playing music and performing live, collecting comic books and records, writing TV pilots and screenplays (selected for SXSW 2018), and trying to keep up with new videogames.
Over the years, I’ve created compelling copy for major clients including Strawinski & Stout Law Firm, Amazon Publishing, Tricentis, Pfizer, L.A. Times, Coca Cola, and Home Depot. My passion for storytelling leads me to constant growth and learning, whether it’s through screenwriting, copywriting, or visual content creation.
I live in Atlanta, GA with my wife, two sons and my pup Sid Vicious.
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Awards
Golden Davey 2021
Faith and Liberty Trail App
Role: Copywriter, Content Strategist
Published Work
A Lupita Le Gustaba Planchar
Graphic Novel
Grijalbo, 2018
Pancakes with Mr. Bear
Children’s Book
Amazon, 2023
















