Digital Ads
Over 8 years of writing and designing content for global B2B Saas company
Overview
I began a professional relationship with Tricentis as a contractor in 2017, mainly doing graphic design and illustration work. In the years since I have worked on most aspects of their marketing efforts including video, animation, event booth design, and all sorts of collateral design. Since 2022 I have copywritten, designed and animated dozens and dozens of digital ads for several of their products. Here are but a few examples.
Challenges
- Navigate changes to brand and brand voice through 3 different CMOs, a full rebrand and two soft rebrands
- Balance two voices: one that speaks to C-suite and one that speaks to devs
Results
“Jordi has been a massive help to me over the years, transforming my abstract ideas into engaging copy and visuals. The output is engaging and professional, he always does a great job of storytelling. I appreciate his responsiveness, listening skills, and ability to deliver on time and on budget.”
Faith and Liberty Trail App
Copywriting, Content Strategy
Strawinski & Stout website
Copywriting
Gravitee New Platform Explainer
Motion Graphics